Obamarama: Is it a Movement? Or is it Marketing?

A Black Agenda Radio Commentary by Bruce Dixon

Is the Barack Obama campaign actually what it claims to be – the heir to and continuation of an historic and broad-based transformative movement for social change? What exactly are the differences between a social movement, a political candidacy, and a marketing campaign? How do we begin to unravel how much of Obamarama is movement and how much is marketing, and where will the promised and hoped-for “change” actually come from, if it comes at all?

read more