Consumer data companies like Experian already peddle information about individuals’ political beliefs and donation histories — and also link this information to their consumer habits. This November, Experian Simmons released a study breaking down the political leanings of shoppers at J. Crew, Lady Foot Locker, and more than 100 other major retailers.
But the fact that selling voters’ opinions to companies is even an option for Democrats is another example of how rapidly the data industry is evolving — and how little information individuals have about how their data is being shared.
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